What is Image Optimization?

Image optimization is the process of reducing the file size of an image while maintaining the same quality and visual appeal. This is done to improve the performance of a website or application, as larger images can take longer to load, which can negatively impact the user experience.

We optimize the image in several ways to and serve the appropriate variation to the visitor, such as:

1. Compressing the image: This involves reducing the size of the image file by removing unnecessary data and using algorithms to minimize the amount of data required to represent the image.

2. Resizing the image: This involves changing the dimensions of the image to match the size at which it will be displayed on the website or application.

3. Using the appropriate image format: Different image formats are suitable for different types of images, and using the right format can significantly reduce the file size of the image. For example, JPEG is a good choice for photographs, while PNG is better for images with transparent backgrounds or simple graphics with few colors. Next-generation WebP image can save file sizes and increase performance while maintaining the same level of quality!

By following these techniques, you can significantly reduce the file size of your images, which can help improve the performance and speed of your website!

Updated on: 12/21/2022