Articles on: Image Optimization

What is the WebP image format?

What is the WebP image format?

WebP is an image format developed by Google that can significantly reduce the file size of images while maintaining the same quality and visual appeal. WebP images are typically 25-34% smaller than comparable JPEG or PNG images, which can help reduce the load time of your pages and improve the performance of your website or application.

There are several benefits to using WebP images:

Faster load times: WebP images are smaller in size, which means they can be downloaded and displayed faster than larger image formats like JPEG or PNG. This can help improve the overall performance and speed of your website or application.

Better user experience: Faster load times can lead to a better user experience, as users are more likely to remain on a website or application that loads quickly. This can help increase engagement and conversions.

Improved SEO: Faster load times can also improve the search engine ranking of your website, as search engines like Google consider page load time as a ranking factor.

Reduced bandwidth usage: WebP images are smaller in size, which means they use less bandwidth to download. This can be especially beneficial for users on mobile devices or with limited data plans.

Overall, WebP images can provide significant benefits for the performance and user experience of your website or application, and are worth considering as an alternative to traditional image formats like JPEG and PNG.

Updated on: 12/21/2022

Was this article helpful?

Share your feedback


Thank you!